Catching a busy consumer's eye is often the first step in making a brand connection. In 2012 I redesigned the Loft's bi-monthly course guide to better promote the energy and sophistication of the organization's offerings. On the cover, the background artwork was a nod to the season, and the inset image tied in elements of writing or reading. Indicating seasonality was a way to both build excitement for upcoming opportunities, and to remind that those opportunities were available for a short time only.
Summer is prime time for selling bike accessories. I led a project to raise money for QBP's Community Grant by selling fun, unique bottles that felt at home in the carefree days of warm weather. With 6 custom designs, the Creative team's bottles raised more than $12,000 for the grant. Shown here are two concepts I illustrated; the Paul Bunyan and Babe was produced and sold.
While academics are of course an important part of going to college, the community that students experience is integral in making a lasting connection with a school. Celebrating and sharing holidays is one way to strengthen that kinship. As an art director at Hamline, I designed seasonal event advertising and signage, and the annual holiday card sent to alumni and friends of the school.
Helping people find the best gifts for their loved ones is always an important part of the retail holiday experience. I directed these photo shoots for a Quality Bicycle Products Gift Guide, full of cycling and outdoor products.