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Catching a busy consumer's eye is often the first step in making a brand connection. In 2012 I redesigned the Loft's bi-monthly course guide to better promote the energy and sophistication of the organization's offerings. On the cover, the background artwork was a nod to the season, and the inset image tied in elements of writing or reading. Indicating seasonality was a way to both build excitement for upcoming opportunities, and to remind that those opportunities were available for a short time only.
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Summer is prime time for selling bike accessories. I led a project to raise money for QBP's Community Grant by selling fun, unique bottles that felt at home in the carefree days of warm weather. With 6 custom designs, the Creative team's bottles raised more than $12,000 for the grant. Shown here are two concepts I illustrated; the Paul Bunyan and Babe was produced and sold.
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While academics are of course an important part of going to college, the community that students experience is integral in making a lasting connection with a school. Celebrating and sharing holidays is one way to strengthen that kinship. As an art director at Hamline, I designed seasonal event advertising and signage, and the annual holiday card sent to alumni and friends of the school.
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Helping people find the best gifts for their loved ones is always an important part of the retail holiday experience. I directed these photo shoots for a Quality Bicycle Products Gift Guide, full of cycling and outdoor products.