I am an award-winning designer, a champion of strategic thinking, a curious learner always digging for insight, and the leader of a smart, high-functioning creative team.
I love drilling down to customers' needs and mindsets, comparing that to company goals, and developing creative work and marketing materials that capture attention and convert to sales. I’ve helped shops, product companies, and the world’s largest bike-industry distributor tell their stories and engage their customers. At other times, I’ve convinced potential students of the merits of a liberal arts education, the importance of career development, and the opportunities that abound to build writing skills and community.
I love drilling down to customers' needs and mindsets, comparing that to company goals, and developing creative work and marketing materials that capture attention and convert to sales. I’ve helped shops, product companies, and the world’s largest bike-industry distributor tell their stories and engage their customers. At other times, I’ve convinced potential students of the merits of a liberal arts education, the importance of career development, and the opportunities that abound to build writing skills and community.
Specialties: strategic thinking, creative direction, asking questions, graphic design, corporate communications, art direction, illustration, copywriting, copy editing, pitching ideas, considering the customer’s POV, B2B & B2C, storytelling, event communications, tradeshow design, high standards, process planning, hard work, outdoor industry, higher ed, non-profit, Adobe Suite, color, yarn art, bike riding, molasses cookies.
