For decades, the catalog, a.k.a. "The Bible of the Industry" was Quality Bicycle Products' most significant channel for selling product and sharing company culture, news, and stories. The catalog shipped to 5,000 shops across the country. In 2014, I hired illustrator Bill Ferenc to illustrate a map of premier bike events across the country. I also solicited tales of epic adventure from employees for the section divider spreads. To get additional mileage out of the fabulous art, I turned the cover art into a poster, which was a hit with customers and employees alike.
